"Some People Just Don't Never Loin...."
That's one of my favorite Bugs Bunny lines, and it's so apropos here...
I read somewhere that since its opening in April '03, iTunes has sold 350 million tracks. At about a buck a pop, that's a lot of dough for something just 2 years old. Apple's certainly happy, and you'd think the recording industry would have smelled the coffee, the birth of the new paradigm is at hand.
You'd be wrong, of course.
In a classic "kill the golden goose" move, these recording execs, in their infinite wisdom, are considering raising their prices to iTunes and others. They do it, it'll almost certainly push the retail per-track price over that magical $0.99 which, for some reason is a breakpoint in our heads about what we're willing to pay for the latest Britney or Julio Iglesias. Marketing research says so.
Can you just imagine the RIAA nitwits, all scratching their heads when sales drop and people flee back to the nefarious file-sharing back alleys? Why, whatever for?
Idiots.
(Note, I'm referring to studio execs. I continute to await the day artists seize their own digital destiny and start cutting deals with iTunes and the like directly, leaving the RIAA-types in the dust where they belong... I'm already seeing some movement like this on the EDM scene...)
I read somewhere that since its opening in April '03, iTunes has sold 350 million tracks. At about a buck a pop, that's a lot of dough for something just 2 years old. Apple's certainly happy, and you'd think the recording industry would have smelled the coffee, the birth of the new paradigm is at hand.
You'd be wrong, of course.
In a classic "kill the golden goose" move, these recording execs, in their infinite wisdom, are considering raising their prices to iTunes and others. They do it, it'll almost certainly push the retail per-track price over that magical $0.99 which, for some reason is a breakpoint in our heads about what we're willing to pay for the latest Britney or Julio Iglesias. Marketing research says so.
Can you just imagine the RIAA nitwits, all scratching their heads when sales drop and people flee back to the nefarious file-sharing back alleys? Why, whatever for?
Idiots.
(Note, I'm referring to studio execs. I continute to await the day artists seize their own digital destiny and start cutting deals with iTunes and the like directly, leaving the RIAA-types in the dust where they belong... I'm already seeing some movement like this on the EDM scene...)
posted by The Doctor at Tuesday, April 19, 2005
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